The set of 10 value types developed by Schwartz (1992) is based on the idea that

A) value types are universal and are shared by the members of all cultures
B) cultures are different and must be studied independently
C) the differences among cultures are illusory and unimportant
D) historical forces lead to different value types among cultures

Value Types

The different categories or kinds of values that people hold, which influence their attitudes, behaviors, and perceptions of the world.

Universal

Applicable everywhere or in all cases; general in nature.

Cultures

The sum of attitudes, customs, and beliefs that distinguishes one group of people from another, transmitted through languages, material objects, ritual, institutions, and art.