Asked by Audrey Craft on Jun 05, 2024
Verified
The text states that "geodemographic segmentation can be particularly useful for retailers." Use a local retailer to describe how geodemographic segmentation could be useful.
Geodemographic Segmentation
A marketing technique that clusters people based on the premise that individuals who live near one another are likely to have similar financial means, tastes, and lifestyles.
- Discriminate among the multiple segmentation criteria (demographic, psychographic, geodemographic, behavioral) and their respective applications.
Verified Answer
JT
Jacob ThackerJun 10, 2024
Final Answer :
Answers will vary. Professors might want to substitute the name of a local retailer students are familiar with. Responses should include a definition of geodemographic segmentation as segmentation based both on where people live and on demographics. Geodemographic segmentation is particularly useful to brick-and-mortar retailers because customers typically patronize stores close to their neighborhoods.
Learning Objectives
- Discriminate among the multiple segmentation criteria (demographic, psychographic, geodemographic, behavioral) and their respective applications.
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