The theory of reasoned action is concerned with four key features: subjective norms,behavioral intention,attitude,and norms and effort justification.

Theory of Reasoned Action

A psychological theory that posits individuals' behavioral intentions and actions are influenced by their attitudes towards the behavior and the subjective norms surrounding it.

Subjective Norms

Subjective Norms refer to an individual's perception of whether people important to them think they should perform a behavior. This concept plays a crucial role in theories of behavioral intention.

Norms

Informal understandings that govern the behaviors of members of a society, guiding what actions are considered acceptable or not.