Asked by Aaron Kammlah on Sep 23, 2024
Verified
The _____ theory states that persuaders can be effective when they anticipate the objections of the persuadee and address those objections before they arise.
A) inoculation
B) ACE
C) cognitive dissonance
D) social judgment
Inoculation Theory
A psychological theory suggesting that exposure to weakened forms of an argument increases later resistance to that argument, similar to how exposure to a virus can create immunity.
Cognitive Dissonance
The psychological discomfort experienced when holding two or more conflicting beliefs, values, or attitudes simultaneously.
- Understand various theories and concepts related to persuasion and their applications.
Verified Answer
YK
Youssef Kassim3 days ago
Final Answer :
A
Explanation :
The theory described in the question is the inoculation theory, which suggests that a persuader can "inoculate" their audience against opposing arguments by addressing potential objections before they are presented. ACE theory focuses on three factors (acceptance, credibility, and esteem) that influence persuasion, cognitive dissonance theory explains the discomfort people feel when they hold conflicting beliefs, and social judgment theory focuses on how people perceive messages and arguments from others.
Learning Objectives
- Understand various theories and concepts related to persuasion and their applications.
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