Asked by Ariyon Powell on May 02, 2024

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The Top-Flite salesperson calls on a sports equipment retailer and describes his company's new golf balls as having "titanium in the cover to create explosive distance" and "tungsten in the core for amazing control on the greens". The retailer does not understand why the golf balls have tungsten in their core because he is not a golfer himself. In terms of the communication process, this represents a problem with:

A) source context.
B) encoding.
C) the medium.
D) decoding.
E) the message feedback.

Decoding

Decoding is the process of interpreting or making sense of a message, symbol, or information received.

Tungsten

A chemical element with the symbol W and atomic number 74, known for its high melting point and strength when made into compounds or alloys.

  • Determine techniques to bypass hindrances in communication, including disruptions and decoding difficulties.
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KM
khanyie mkhahMay 09, 2024
Final Answer :
D
Explanation :
The problem lies in decoding, which refers to the process by which the receiver interprets and understands the message. In this case, the retailer's lack of knowledge about golf prevents him from understanding the significance of tungsten in the golf balls' core.