Asked by Tatayana Williams on Jun 24, 2024
Verified
The total financial benefit that results from owning a brand is quantified through the process of brand ________.
A) differentiation
B) positioning
C) valuation
D) building
Brand Valuation
The process of estimating the total financial value of a brand, taking into account its market position, customer loyalty, and brand recognition.
Financial Benefit
The monetary gain obtained from investments, operations, or decisions, contributing to the financial health and profitability of an entity.
Brand
A unique identifier such as a name, logo, design, or symbol that sets a seller's products or services apart from competitors'.
- Understand the concept and significance of brand valuation.
Verified Answer
AP
Anshuman pattnaikJun 30, 2024
Final Answer :
C
Explanation :
Brand valuation is the process of determining the total financial value of a brand. This includes factors such as brand recognition, reputation, and customer loyalty. Brand differentiation, positioning, and building are all important aspects of developing a strong brand, but they do not solely quantify the financial benefit of owning a brand.
Learning Objectives
- Understand the concept and significance of brand valuation.