Asked by Trang Nguyen on May 01, 2024
Verified
The traditional role of customer service at the interface between marketing and logistics manifests itself through the _____ dimension of the marketing mix.
A) price
B) place
C) product
D) promotion
Marketing Mix
The set of actions, or tactics, that a company uses to promote its brand or product in the market, commonly encapsulated by the four Ps: Product, Price, Place, and Promotion.
Customer Service
The assistance and support provided by a company to those who use or buy its products or services, aiming to ensure satisfaction and address any concerns.
- Recognize the role of customer service in the marketing and logistics interface.
Verified Answer
ZK
Zybrea KnightMay 05, 2024
Final Answer :
B
Explanation :
The place, or distribution, dimension of the marketing mix is concerned with making the product or service available to the customer. Customer service plays a crucial role in this, as it ensures that the product is delivered and received as intended, and that any issues or concerns the customer has are addressed in a timely and satisfactory manner. Marketing and logistics work together to create a seamless customer experience, with customer service being a vital part of that integration.
Learning Objectives
- Recognize the role of customer service in the marketing and logistics interface.
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