Asked by Audriana Bridley on Apr 27, 2024
Verified
The Wall Street Journal provides a set of guidelines each year for purchasing a laptop computer. The guidelines include recommendations for hard disk capacity, memory size, battery life, and several other attributes. The Wall Street Journal is providing consumers with
A) an evoked set.
B) psychological needs.
C) social concerns.
D) evaluative criteria.
E) biased information.
Evaluative Criteria
Consist of a set of salient, or important, attributes about a particular product.
- Gain insight into the various sources and forms of information that influence the consumer decision-making process.
Verified Answer
SP
Surabhi PatelApr 29, 2024
Final Answer :
D
Explanation :
The Wall Street Journal is providing consumers with evaluative criteria, specifically recommendations for various features and attributes of a laptop computer.
Learning Objectives
- Gain insight into the various sources and forms of information that influence the consumer decision-making process.
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