Asked by Lilinoe Kekaula-VanGieson on May 10, 2024
Verified
There are many arguments and reasons for adapting communications strategies in international markets. What are some reasons for adopting a single, global communications strategy?
Communications Strategies
Planned approaches to disseminate information effectively to target audiences, utilizing various channels and techniques to achieve specified objectives.
Global Communications
The exchange of information and messages across international borders, facilitated through various media and technologies.
- Comprehend vital elements of a country's infrastructure impacting efforts towards international marketing.
Verified Answer
BG
Bhargav GokulakondaMay 11, 2024
Final Answer :
Students should explore brand identity, cost savings in production and placement, convergence of tastes, and other areas of the marketing mix.
Learning Objectives
- Comprehend vital elements of a country's infrastructure impacting efforts towards international marketing.
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