Asked by Nathalie Almonte on Jul 03, 2024
Verified
There are two basic types of customer needs; those that customers can describe and those that customers have without realizing it.
Customer Needs
The wants or requirements that consumers express to have satisfied by purchasing goods or services.
- Ascertain the variables that sway the decisions of consumers when making purchases.
Verified Answer
SN
Sorina NannaJul 07, 2024
Final Answer :
True
Explanation :
Customers can express some needs directly based on their experiences and expectations, while other needs may be latent or unarticulated, emerging from deeper, unexpressed desires or problems they are not consciously aware of.
Learning Objectives
- Ascertain the variables that sway the decisions of consumers when making purchases.
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