Asked by Heather Blankenbaker on Jul 21, 2024
Verified
This process refers to the practice of screening a rough cut for an audience that is then interviewed by a team of market researchers.Sometimes, the collected data is used to complete the film.
A) greenlighting
B) platforming
C) test screening
D) tentpole
Test Screening
A preview screening of a film before its official release, aimed at gathering feedback from a selected audience to make potential adjustments.
- Comprehend the methodology and significance of marketing within the movie sector, such as trailers and positioning strategies.
Verified Answer
JC
Jcassell CassellJul 26, 2024
Final Answer :
C
Explanation :
Test screening is the process of showing a rough cut of a film to an audience, who are later interviewed by market researchers. The data collected from the interviews can be used to make changes to the film or decide on marketing strategies.
Learning Objectives
- Comprehend the methodology and significance of marketing within the movie sector, such as trailers and positioning strategies.
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