Tide had a conversation on the fly with Scandal Gladiators by posting a message with a provocative image of a blood-stained blouse and the promise that Tide can get any stain out.They used the hashtag #gladiators to get viewers' attention.This short conversation is an example of which of the following?

A) Message internalization.
B) Real-Time marketing.
C) Earned reach.
D) Fandom.
E) Brand engagement.

Real-Time Marketing

Marketing practices that involve responding quickly to current events or audience interactions, leveraging trends and immediate feedback.

Message Internalization

The process by which an individual integrates and accepts communicated information into their own belief system.

Earned Reach

The exposure a brand gains through word-of-mouth or viral sharing, as opposed to paid advertising or owned media.