Asked by Jasneet Kaur Singh on May 11, 2024
Verified
To be effective, what three qualities does a selling proposition in an advertising campaign need to have?
Selling Proposition
is a unique feature or benefit that makes a product or service stand out from its competitors, also known as a Unique Selling Proposition (USP).
Advertising Campaign
A series of coordinated advertisements with a unified theme or message aimed at promoting a product, service, or brand over a specific period.
Effective
Achieving the intended result or having an intended impact, often used to describe strategies, methods, or products.
- Identify the essential qualities of a selling proposition in advertising campaigns.
Verified Answer
Learning Objectives
- Identify the essential qualities of a selling proposition in advertising campaigns.
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