Asked by William Johnson on Apr 29, 2024
Verified
To develop psychographic segments, the marketer must understand consumers'
A) age, income, and education.
B) gender, race, and religion.
C) disposable personal income, benefit perceptions, and alternative egos.
D) self-values, self-concept, and lifestyles.
E) buying patterns and behaviors.
Psychographic Segments
Market segmentation based on consumers' lifestyle, interests, opinions, and personality traits, used to create more targeted marketing strategies.
Self-values
The core principles and ethics an individual holds, guiding their behavior and decisions.
Lifestyles
A component of psychographics; refers to the way a person lives his or her life to achieve goals.
- Acquire knowledge on the concepts and strategies relevant to market segmentation.
- Distinguish among the different types of market segmentation, including geographic, demographic, psychographic, and behavioral.
- Investigate the use and implementation of perceptual maps and self-values maps in comprehending consumer behavior.
Verified Answer
Learning Objectives
- Acquire knowledge on the concepts and strategies relevant to market segmentation.
- Distinguish among the different types of market segmentation, including geographic, demographic, psychographic, and behavioral.
- Investigate the use and implementation of perceptual maps and self-values maps in comprehending consumer behavior.
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