To prevent a public relations problem,which of the following might be the best way to respond to a critic who posts negative information about the company?

A) Assess the message for flaws.
B) Threaten legal action unless the post is removed.
C) Contact the writer privately to attempt to resolve the situation.
D) Monitor feedback about the complaint before making a decision.

C)Respond to unhappy customers with efforts to rectify the situation and reach a reasonable solution. In addition to replying promptly, make sure your response won't make the situation even worse. For example, taking legal action against critics, even if technically justified, can rally people to their defense and create a public relations nightmare. In some instances, the best response can be to contact a critic privately (through direct messaging on Twitter, for example)to attempt a resolution away from the public forum.