Asked by Claudia Morris on May 16, 2024
Verified
To reduce marketing costs and raise prices, competitors can divide up marketing territories or customers without violating antirust law.
Marketing Territories
Defined geographic or demographic areas assigned to marketers or sales teams to manage and promote products or services within.
Marketing Costs
The expenses associated with promoting and selling products or services, including advertising, market research, and distribution.
- Understand the legal consequences of anticompetitive behaviors such as price-fixing, market division, and predatory pricing.
Verified Answer
KD
Katelyn DeLoyeMay 16, 2024
Final Answer :
False
Explanation :
Dividing up marketing territories or customers among competitors to reduce marketing costs and raise prices is considered a form of collusion and is illegal under antitrust laws, as it restricts competition.
Learning Objectives
- Understand the legal consequences of anticompetitive behaviors such as price-fixing, market division, and predatory pricing.
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