Asked by Crissy Hogue on May 11, 2024

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To truly know channels of distribution, a salesperson should know:

A) the financial history of each channel member.
B) when the channel member began operation.
C) what product lines the channel member stock.
D) the names of all the channel member's employees.
E) the number of competitors the channel members have.

Channels of Distribution

The path or route that products and services take from the manufacturer to the final consumer, including all intermediaries.

Channel Member

An entity (such as a distributor, retailer, or wholesaler) that plays a role in moving products or services from the producer to the consumer.

Financial History

A record of an individual’s or organization's past financial transactions, performance, and behaviors.

  • Pinpoint the information that is of secondary importance to salespeople in relation to channel members and product understanding.
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SD
STEVEN DJAJAMay 15, 2024
Final Answer :
C
Explanation :
Understanding what product lines a channel member stocks is crucial for a salesperson to effectively align their sales strategy with the channel's needs and capabilities. This knowledge helps in identifying potential opportunities for product placement and sales growth within the channel.