Asked by Alyssa Noriega on Apr 25, 2024

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Todd, a sales representative for a textbook publisher, knows the name and direct line of each client's administrative assistant. Which type of software system most likely helps Todd keep track of this information?

A) GIS
B) POP
C) Inventory management
D) CRM
E) Calendar management

CRM

Stands for Customer Relationship Management; a technology for managing a company's relationships and interactions with current and potential customers.

Inventory Management

The process of ordering, storing, and using a company's inventory, including the management of raw materials, components, and finished products.

Calendar Management

Scheduling appointments, telephone calls, or “to-do” lists.

  • Understand the role and significance of Customer Relationship Management (CRM) systems in preserving client data and overseeing sales interactions.
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EM
Elainne Mital7 days ago
Final Answer :
D
Explanation :
CRM (Customer Relationship Management) software is designed to help businesses manage and analyze customer interactions and data throughout the customer lifecycle. It helps in organizing information such as clients' contact details, preferences, and history with the company, which is exactly what Todd is doing by keeping track of the names and direct lines of each client's administrative assistant.