Traditionally admired for their ability to gain what strategists call a first-mover advantage, prospectors are known for making things happen rather than waiting for them to happen.

First-Mover Advantage

The competitive advantage gained by the first company to enter a new market, often characterized by establishing strong brand recognition and customer loyalty before competitors.

Prospectors

Organizations that focus on innovation, seeking new opportunities, and exploring uncharted markets as part of their strategic orientation.

Strategists

Individuals responsible for developing and implementing strategies to achieve organizational goals.