Asked by Ashton McGinn on May 01, 2024
Verified
Traditionally, marketers have seen the role of ________ as generating short-term results, whereas the goal of ________ was to lead to long-term results.
A) public relations; institutional advertising
B) advertising; personal selling
C) sales promotion; advertising
D) advertising; public relations
E) corporate blogs; public relations
Sales Promotion
A marketing strategy involving the use of short-term incentives to encourage the purchase or sale of a product or service.
Institutional Advertising
A form of advertising aimed at promoting an organization's image, ideas, or philosophies rather than selling a specific product or service.
Public Relations
The practice of managing and disseminating information from an individual or organization to the public to influence their perception and maintain a positive image.
- Comprehend the methods for gauging the success of an advertising initiative.
- Recognize the significance of sales promotion within a marketing strategy framework.
Verified Answer
OL
Octavio LimpiasMay 01, 2024
Final Answer :
C
Explanation :
Sales promotion is typically focused on immediate sales boosts, while advertising aims to build long-term brand awareness and loyalty.
Learning Objectives
- Comprehend the methods for gauging the success of an advertising initiative.
- Recognize the significance of sales promotion within a marketing strategy framework.