Asked by Muhammad Altaf on Jul 16, 2024
Verified
Trying to determine customers' true needs is difficult because no one fully understands what motivates people to buy things.
True Needs
The basic requirements or necessities that are essential for an individual's well-being and survival.
Buying Things
The act of obtaining goods or services in exchange for money or other forms of payment.
- Understand the significance of purchasing behavior in consumer and organizational settings.
Verified Answer
SB
Sayer BagariaJul 20, 2024
Final Answer :
True
Explanation :
Understanding customers' true needs is challenging because motivations behind purchases can be complex, influenced by a mix of conscious and unconscious factors, emotions, social pressures, and individual preferences, making it hard to fully grasp what drives people to buy.
Learning Objectives
- Understand the significance of purchasing behavior in consumer and organizational settings.
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