Asked by zachary kastner on May 22, 2024
Verified
Unlike PR,advertising has which of the following disadvantages?
A) The lack of research decreases credibility.
B) Gatekeepers charge high fees.
C) Audience attention is not guaranteed.
D) Production costs are unpredictable.
Audience Attention
Audience Attention refers to the degree of focus, interest, or engagement that an audience gives to a message or content.
Production Costs
The total expenses incurred in the manufacturing or production of goods, including materials, labor, and overhead.
Gatekeepers
Individuals or entities that control access to something, such as information or resources, playing a critical role in the flow of information.
- Distinguish PR from advertising in terms of media relations, costs, and audience engagement.
Verified Answer
Learning Objectives
- Distinguish PR from advertising in terms of media relations, costs, and audience engagement.
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