Asked by Prabha Patel on Sep 28, 2024
Verified
Unserved or underserved markets are referred to as ________.
A) white space
B) niche markets
C) intangible assets
D) target segments
White Space
Areas of potential opportunity where a company can innovate or market in ways not currently being exploited, often leading to new products or services.
Niche Markets
Segments of a larger market defined by their unique preferences, needs, or identity, often overlooked by larger competitors.
Intangible Assets
Non-physical assets such as patents, copyrights, trademarks, and brand reputation that have economic value to a business.
- Acquire an understanding of the concept of brand positioning and its critical role in marketing strategies.
Verified Answer
Learning Objectives
- Acquire an understanding of the concept of brand positioning and its critical role in marketing strategies.
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