Using ethnicity as a demographic factor, cite how the projected ethnic composition in the United States would impact a manufacturer of frozen food products-how might ethnic trends change its business practices?

The ethnic composition of the U.S. population is changing rapidly. Projections indicate that by 2050 the Hispanic population in the United States will almost double to more than 127 million, representing over 30 percent of the entire U.S. population. In addition, Asian Americans represent the highest-income, best-educated, and fastest-growing racial group in the U.S., thereby increasing their purchasing power and importance to marketers. A manufacturer of frozen food products should understand that these trends represent a marketing opportunity for the company. To reach these ever-growing markets, the company may decide to change its packaging to include Spanish; advertise on Spanish television, radio, or in publications geared toward the Hispanic population. If it does not do so already, it may add both Asian and Hispanic cuisine to its frozen food line. The company may also make its presence known in Asian and Hispanic communities by sponsoring events in those communities. Students may list additional marketing opportunities.