Asked by Chyna Forrester on Aug 01, 2024
Verified
Using the AIDA approach with social media
A) requires the same steps as the AIDA approach with conventional media.
B) does not work at all.
C) requires a different,more interactive approach.
D) requires a more rigid approach.
E) is unethical.
AIDA Approach
An acronym for Attention, Interest, Desire, and Action, describing a common list of events that may occur when a consumer engages with an advertisement.
Social Media
Platforms and websites that enable users to create and share content or to participate in social networking, facilitating digital communication and interaction.
Conventional Media
Traditional forms of mass communication, such as newspapers, television, and radio, as opposed to digital or social media.
- Understand the unique requirements of mobile and social media marketing approaches.
Verified Answer
Learning Objectives
- Understand the unique requirements of mobile and social media marketing approaches.
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