​Vertical contracts that aim to decrease retailer prices typically

A) ​Benefit the consumer and the manufacturer but hurt the retailer
B) Benefit the manufacturer and retailer but hurt the consumer
C) Benefits the consumers,manufacturers and retailers
D) ​Hurts all the manufacturers,consumers and retailers

Decrease Retailer Prices

A strategy where retailers reduce the price of goods to attract more customers or match competitors.

Vertical Contracts

Agreements between companies at different levels in the supply chain (e.g., manufacturer and retailer), often concerning the conditions of purchase or sale of goods or services.

Consumers

Individuals or entities that purchase goods or services for personal use or consumption rather than for resale or production.