Asked by Quinn Duncan on Jul 17, 2024
Verified
Volvo and Sprint value their brand and how they are viewed by customers. Which design factor is referenced in the textbook as being used by both of these companies to emphasize their brand image?
A) role play
B) stories
C) games
D) computer simulation
Design Factor
Elements that influence the effectiveness, functionality, and aesthetic appeal of a product, service, or system.
Brand Image
The perception of a company or product by the public and how it is distinguished from competitors.
- Acquire knowledge of the varied delivery platforms and their sorting under technology-aided instruction.
Verified Answer
MB
Michella BrownJul 19, 2024
Final Answer :
B
Explanation :
The design factor referenced in the textbook as being used by both Volvo and Sprint to emphasize their brand image is "stories." Both companies have used storytelling in their branding and marketing efforts to create emotional connections with their customers and convey their brand values and vision.
Learning Objectives
- Acquire knowledge of the varied delivery platforms and their sorting under technology-aided instruction.
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