Asked by Growing with Hussein on Jul 12, 2024
Verified
Walmart needs P&G to satisfy its customers, and P&G recognizes that if it can keep Walmart happy, it will have more than enough business for years to come. Walmart and P&G recognize that it is in their common interest to be
A) separate identities.
B) strategic partners.
C) supply chain intermediaries.
D) in a corporate vertical marketing system.
E) in an administered vertical marketing system.
Strategic Partners
Businesses or entities that collaborate through agreements or alliances to achieve common goals, share resources, or enhance competitive advantages.
Supply Chain Intermediaries
Entities that act as middlemen in the distribution process from manufacturer to consumer, such as wholesalers and retailers.
Administered Vertical Marketing System
A coordinated marketing system where a dominant channel member organizes promotional activities and other aspects of the marketing mix without owning the production or distribution elements.
- Understand the significance of forming strategic partnerships and fostering trust within supply chain management.
- Understand the fundamentals of both cooperative and competitive dynamics in the supply chain context.
Verified Answer
HJ
Halla JabaiehJul 15, 2024
Final Answer :
B
Explanation :
Both Walmart and P&G recognize the mutual benefit of working together and have formed a strategic partnership to satisfy their customers and ensure long-term business success.
Learning Objectives
- Understand the significance of forming strategic partnerships and fostering trust within supply chain management.
- Understand the fundamentals of both cooperative and competitive dynamics in the supply chain context.