Asked by Christina Silverio on Jul 04, 2024
Verified
Warby Parker, an online retailer for prescription eyewear, offers a free, try-on at home program for its customers. Customers browse frames on Warby Parker's website and select five pairs they would like to try on. They can then choose to purchase or return the frames. Warby Parker handles all the shipping costs and provides all the return packaging. This relates to the ________ of its products.
A) relative advantage
B) compatibility
C) observability
D) complexity
E) trialability
Trialability
The degree to which a product can be experimented with on a limited basis before full adoption.
Warby Parker
An American online retailer of prescription glasses and sunglasses, known for its home try-on program.
- Elucidate the function of product attributes such as relative advantage, compatibility, trialability, observability, and complexity in the process of adoption.
- Assess the efficacy of marketing strategies in affecting the uptake of products.
Verified Answer
GL
Gabby LawhorneJul 06, 2024
Final Answer :
E
Explanation :
The free, try-on at home program offered by Warby Parker allows customers to trial their eyewear before purchasing, which relates to the trialability of their products. Customers can select five frames to try on and then choose to purchase or return them, which demonstrates the ease of use and the trialability of Warby Parker's products.
Learning Objectives
- Elucidate the function of product attributes such as relative advantage, compatibility, trialability, observability, and complexity in the process of adoption.
- Assess the efficacy of marketing strategies in affecting the uptake of products.
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