Website owners use ________ to help boost their rankings in search results, but the ranking algorithms are kept secret to prevent unfair manipulation of the results.

A) cleverly placed website logos
B) search engine optimization techniques
C) real-time customer feedback
D) aggressive advertising strategies

Search Engine Optimization

The practice of improving a website's presence in search engine results through various techniques and strategies.

Ranking Algorithms

Mathematical formulae or computations used to order or prioritize entities based on certain criteria, commonly utilized by search engines and social media platforms.

Unfair Manipulation

The unethical or deceitful influence of individuals or situations to gain advantage or control.