Asked by Abdulaziz Bin Dharman on May 11, 2024
Verified
Wesley's favorite place to shop on the weekend is Costco because they give out small amounts of free food and he feels like he can skip buying lunch. This promotion is called
A) deals.
B) premiums.
C) samples.
D) sweepstakes.
E) rebates.
Samples
Small portions or quantities of a product distributed free or at a minimal cost to serve as a representation of the whole, allowing potential customers to test before making a purchase.
Premiums
Items or services received for free or at a low cost as an incentive to purchase a product or service, or an additional cost for higher-quality services or products.
Deals
Offers or discounts provided by businesses on products or services to attract customers and increase sales.
- Appreciate the value of sales promotion in the formulation of marketing strategy.
Verified Answer
Learning Objectives
- Appreciate the value of sales promotion in the formulation of marketing strategy.
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