Asked by Gloria Martin-Mays on Jun 26, 2024
Verified
What are characteristics of innovators? Why are innovators important to marketers?
Innovators
Individuals or organizations that introduce new ideas, products, or methods, often leading change and development in their respective fields.
Marketers
Professionals or organizations engaged in promoting and selling products or services, including market research and advertising.
- Acknowledge the status and characteristics of innovators in the spread of innovations graph.
Verified Answer
SB
Steven BoylanJun 30, 2024
Final Answer :
Innovators are those buyers who want to be the first on the block to have the new product or service. These buyers enjoy taking risks and are regarded as highly knowledgeable. Innovators are crucial to the success of any new product or service because they help the product gain market acceptance. Through talking about and spreading positive word of mouth about the new product, they prove instrumental in bringing in the next adopter category, early adopters.
Learning Objectives
- Acknowledge the status and characteristics of innovators in the spread of innovations graph.