Asked by Clayton Carter on May 30, 2024
Verified
What are the functions performed by intermediaries?
Intermediaries
Businesses or individuals that act as a link in the distribution process between producers and consumers, such as wholesalers or retailers.
Functions
Specific activities or tasks performed by individuals, systems, or machines within an organization to achieve certain objectives.
- Differentiate among various strategies for supply chain management and marketing channels.
Verified Answer
JK
Janhvi KiranMay 30, 2024
Final Answer :
Intermediaries perform three basic functions: (1) a transactional function, which involves buying, selling, and risk-taking in stocking merchandise in anticipation of sales; (2) a logistical function, which involves the assorting, storing, sorting, and transporting of products; and (3) a facilitating function, which involves financing, grading, and marketing information and research. See Figure 15-2.
Learning Objectives
- Differentiate among various strategies for supply chain management and marketing channels.
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