Asked by Sichen Zhang on Jul 04, 2024
Verified
What are the keys to effective need-satisfaction presentations?
Need-Satisfaction Presentations
Sales presentations focused on addressing and fulfilling the specific needs or desires of the potential customer.
- Identify the keys to delivering effective need-satisfaction presentations.
Verified Answer
CB
Christina BissuJul 09, 2024
Final Answer :
The need-satisfaction format of sales presentation emphasizes probing and listening by the salesperson to identify needs and interests of prospective buyers. Once these are identified, the salesperson tailors the presentation to the prospect and highlights product benefits that may be valued by the prospect. The need-satisfaction format, which emphasizes problem solving and customer solutions, is the most consistent with the marketing concept and relationship building.
Learning Objectives
- Identify the keys to delivering effective need-satisfaction presentations.
Related questions
Describe the Need-Satisfaction Presentation Format ...
In the Need-Satisfaction Sales Presentation, the First 50 to 60 ...
The Customer Does Most of the Talking in the Approach ...
The Salesperson Is Using a Needs-Satisfaction Sales Presentation ...
During the ________ Phase of the Need-Satisfaction Sales Presentation, the ...