Asked by Genna Greco on Jun 14, 2024
Verified
What are the two generic frameworks of most marketing strategies?
A) niche scope, target segmentation
B) competitive advantage, globalization
C) customer intimacy, competitive scope
D) competitive advantage, competitive scope
Competitive Advantage
The attributes that allow an organization to outperform its competitors, such as cost structure, product offerings, brand, and service.
Competitive Scope
The breadth and scale of competition a company faces, ranging from local to global markets and across various segments.
- Comprehend the essential nature of competitive strategies and their influence on shaping a firm's approach to marketing and positioning in the marketplace.
Verified Answer
JH
Jessica HuynhJun 16, 2024
Final Answer :
D
Explanation :
The two generic frameworks of most marketing strategies are competitive advantage and competitive scope. Competitive advantage refers to a company's unique advantage over its competitors, while competitive scope refers to the range of markets and segments a company chooses to compete in. Together, these frameworks help companies define their market position and develop effective marketing strategies.
Learning Objectives
- Comprehend the essential nature of competitive strategies and their influence on shaping a firm's approach to marketing and positioning in the marketplace.
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