Asked by Vanessa Green on Jul 24, 2024
Verified
What did insurance provider Humana implement in Mississippi to position itself ahead of its competitors while the federal government was preparing to launch the Affordable Care Act (ACA) ?
A) Humana Early Bird campaign,offering a 10% discount for citizens who enrolled in the first month
B) Get to Know Humana campaign,featuring testimonials from local citizens on social media
C) Humana Is the One for YOU Campaign,promoting the company's insurance plans as better than the competition
D) Campaign for a Healthy Mississippi,promoting awareness of the ACA and helping people enroll
Affordable Care Act
A comprehensive healthcare reform law enacted in March 2010 that aimed to improve access to health insurance for Americans.
Competitive Positioning
The strategy that defines how to differentiate a product or service from competitors’ offerings and develop a unique market space.
- Analyze strategies used by companies to position themselves in response to government policies.
Verified Answer
KD
Kayla DensonJul 25, 2024
Final Answer :
D
Explanation :
Humana implemented the Campaign for a Healthy Mississippi, which promoted awareness of the ACA and helped people enroll. This positioned the company ahead of its competitors, as it demonstrated a proactive approach to providing resources and education to the community.
Learning Objectives
- Analyze strategies used by companies to position themselves in response to government policies.
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