Asked by Patrick Barber on Jul 08, 2024
Verified
What does "decoding" mean in regard to an audience viewing media content?
A) It refers to the process of figuring out how much money and time went into creating the content.
B) It is the thought process of what it would be like to be "behind the scenes" of the content.
C) It is a form of hacking that the viewer follows in a science-fiction film.
D) It is the process of using implicit knowledge of both medium-specific and broader cultural codes to interpret the meaning of a media text.
Implicit Knowledge
Implicit knowledge is the type of knowledge that is difficult to articulate or transfer to another person by writing it down or verbalizing it, often learned through experience.
Decoding
The process by which a recipient of a message interprets or makes sense of the message, often influenced by individual factors and sociocultural contexts.
Media Text
Any written, visual, or digital content that is produced and disseminated through media channels.
- Apprehend the concept of polysemy and its critical role in cultural analysis and mass-market media.
- Study the importance and influence of how audiences decode mass media.
Verified Answer
Learning Objectives
- Apprehend the concept of polysemy and its critical role in cultural analysis and mass-market media.
- Study the importance and influence of how audiences decode mass media.
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