Asked by Mariam Jaser on May 09, 2024
Verified
What enables a firm to retain a position?
A) differentiating
B) targeting
C) segmenting
D) branding
Differentiating
The process of making a product or service stand out from competitors in the market by emphasizing unique features or benefits.
- Understand the concept of brand positioning and its importance in marketing.
Verified Answer
ZR
zacharya ranerMay 15, 2024
Final Answer :
D
Explanation :
Branding enables a firm to retain a position in the market by creating a distinct image and reputation for its products or services, which can help build customer loyalty and trust. While differentiating and targeting are important strategies for gaining a competitive edge, they alone may not be enough to sustain a firm's position in the long run. Segmenting, on the other hand, is a way of identifying and targeting specific customer groups, but it does not necessarily help a firm retain its overall market position.
Learning Objectives
- Understand the concept of brand positioning and its importance in marketing.
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