What is a disadvantage of using the follower strategy?

A) Value chains are unclear.
B) The market needs to be educated.
C) Innovation costs and risks are high.
D) The most attractive market position has been taken.

Follower Strategy

A business approach where a company decides to follow the innovations, products, or services introduced by competitors rather than lead the market.

Value Chains

The full range of activities that businesses undergo to bring a product or service from conception, through production, delivery to the consumer, and final disposal, adding value at each step.

Market Position

Describes a brand's unique spot in the marketplace, determined by consumers' perceptions of the brand and its competitors.