Asked by Amaya Jones on Jul 05, 2024
Verified
What is a simple test for determining a good idea for a brand position?
A) That it feels good to the team
B) That it has a workable opposite
C) It upsets no one
D) None of these
Workable Opposite
An approach that involves identifying and implementing an effective alternative strategy or solution that is distinct yet viable compared to the current method.
Brand Position
describes the unique space a brand occupies in the minds of consumers, differentiated by its products, features, and benefits from its competitors.
- Learn the essential components and methods for creating a powerful brand presence.
Verified Answer
ZK
Zybrea KnightJul 07, 2024
Final Answer :
B
Explanation :
A good brand position should have a workable opposite, indicating that it stands for something specific and differentiable in the market.
Learning Objectives
- Learn the essential components and methods for creating a powerful brand presence.
Related questions
Positioning Research Involves Two Key Things - What Are They ...
What Are Some Key Considerations in Choosing a Brand Name ...
______ Is a Form of Promotion in Which Marketers Attempt ...
Which of the Following Is the Placement of a Product ...
Unserved or Underserved Markets Are Referred to as ________ ...