Asked by Meagan Silver on May 26, 2024
Verified
What is body cathexis?
Body Cathexis
Refers to a person's feelings towards and satisfaction with their physical self or body parts.
- Clarify the idea of body cathexis and examine its effect on the behavior of consumers.
Verified Answer
BG
Brittany GroenMay 31, 2024
Final Answer :
Body cathexis is the emotional significance of some object or idea to a person and the sense that some parts of the body are more central to self-concept of others. It is important to marketing because companies can create products that appeal to consumers' desire to enhance areas of the body that tend to be more central to consumers' self-concepts.
Learning Objectives
- Clarify the idea of body cathexis and examine its effect on the behavior of consumers.