Asked by Kitana Christel on May 14, 2024
Verified
What is considered to be the "holy grail" of online advertising?
A) Being able to determine repeat customers to an online retailer
B) Being able to determine exact spending habits of the 18-35 year old demographic
C) Being able to determine which Web browsers elicit the most ad revenue
D) Being able to determine purchases generated by online ad campaigns
Online Advertising
A type of advertising and marketing that employs the Internet to distribute promotional messages to consumers.
Holy Grail
A term used metaphorically to describe a valuable and sought-after object or achievement that is difficult or impossible to obtain.
Ad Revenue
The money earned from advertising; it is a critical source of income for many digital platforms, websites, and media outlets.
- Acknowledge the significance of digital dossiers and online tracking technologies in consumer behavior analysis.
Verified Answer
UW
Usman Waqar usManMay 18, 2024
Final Answer :
D
Explanation :
The "holy grail" of online advertising is considered to be the ability to determine purchases generated by online ad campaigns. This allows advertisers to directly measure the effectiveness of their ads in terms of generating sales, making it a highly sought-after capability in the industry.
Learning Objectives
- Acknowledge the significance of digital dossiers and online tracking technologies in consumer behavior analysis.