Asked by Jesus Armenta on May 12, 2024
Verified
What is data mining, and why is it used in marketing research?
Data Mining
The process of analyzing large sets of data to discover patterns, trends, and relationships that can inform decision-making and strategic planning.
- Understand the significance of data mining and marketing drivers in marketing research.
Verified Answer
CD
Casey DitkowskyMay 18, 2024
Final Answer :
Data mining is the extraction of hidden predictive information from large databases. Data mining is used to find statistical links about consumer purchasing patterns that suggest marketing actions.
Learning Objectives
- Understand the significance of data mining and marketing drivers in marketing research.
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