What is most needed when working with a prospect at the unconscious need level?

A) Perceptive observations of the customer's social class
B) Skillful questioning to determine the customer' needs
C) Self-awareness modification to gain customer trust
D) Highly detailed feature descriptions
E) Multiple attempts at a trial closing

When working with a prospect at the unconscious need level, it is important to use skillful questioning to determine their needs. This will help uncover any underlying desires or motivations that the prospect may not be explicitly expressing. Perceptive observations of social class may be helpful in some situations but may not always be relevant. Self-awareness modification and highly detailed feature descriptions may not be as important as understanding the prospect's needs at an unconscious level. Multiple attempts at a trial closing may be helpful in some cases, but without understanding the prospect's underlying needs, it may not be effective.