Asked by Hannah Neighbors on May 06, 2024
Verified
What is neuromarketing? What does it do? Why is it important to marketers?
Neuromarketing
A field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli, using neuroscientific methods.
Marketers
Professionals or organizations involved in the process of promoting, selling, and distributing a product or service to the market.
- Gain knowledge about neuromarketing and its importance for marketers.
Verified Answer
MJ
McKayla JaschMay 07, 2024
Final Answer :
Neuromarketing was developed by Martin Lindstrom. He has used brain scanning to analyze the buying processes of more than 2,000 people. The findings of his research are summarized in his book Buyology. Marketing researchers are also utilizing neuromarketing methods to observe responses to nonconscious stimuli. Neuromarketing is a relatively new field of study that merges technologies used to study the brain with marketing's interest in understanding consumers.
Learning Objectives
- Gain knowledge about neuromarketing and its importance for marketers.