What is one of the goals of the sender when thinking about how an audience might respond to the message?

A) That the receiver will provide verbal feedback
B) That the receiver will be able to encode the message
C) That the message can be transmitted through several channels
D) That technology will be used to improve the downward communication process
E) That the receiver will be motivated to respond

One of the goals of the sender is to ensure that the message is designed in a way that would motivate the audience to respond. This could be in the form of providing feedback, taking action, or making a purchase, depending on the nature of the message. By anticipating the potential response of the audience, the sender is able to tailor the message to achieve the desired outcome. Therefore, option E is the correct choice.