Asked by Shakira Robertson on May 02, 2024
Verified
What is the benefit of using digital analytics during the research phase of a PR campaign?
Digital Analytics
The collection, measurement, analysis, and interpretation of digital data to understand and optimize web usage.
PR Campaign
A strategic communication effort designed to influence public perception and achieve specific goals for an organization or cause.
- Explain the benefits of using digital analytics in the research phase of a PR campaign.
Verified Answer
MC
Mahak ChhajedMay 09, 2024
Final Answer :
Digital analytic tools allow you to collect,organize,and analyze online data,e.g.from websites and social media platforms about customer / user conversations,activities,trends and patterns.This allows you to get insights fast and accurately from multiple sources.
Learning Objectives
- Explain the benefits of using digital analytics in the research phase of a PR campaign.
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