Asked by Karen Rodriguez on May 19, 2024
Verified
What is the conditioned response that advertisers are attempting to create if they try to sell clothing by pairing the clothing with images of attractive models and celebrities
A) increased sales elicited by the celebrities
B) decreased fear elicited by the clothes
C) positive emotions elicited by the clothing
D) positive emotions elicited by the celebrities
Conditioned Response
A learned response to a previously neutral stimulus that becomes conditioned after being associated with an unconditioned stimulus in classical conditioning.
Advertisers
Individuals or companies that promote products, services, or ideas through various forms of media to influence consumer behavior.
Attractive Models
Individuals who are considered physically appealing and are often used in advertising and media to influence audience perceptions and behaviors.
- Describe the function of classical conditioning in the context of marketing strategies and the elicitation of fear reactions.
Verified Answer
Learning Objectives
- Describe the function of classical conditioning in the context of marketing strategies and the elicitation of fear reactions.
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