Asked by Cristian Coronado on Jul 04, 2024
Verified
What is the difference between line and staff positions in a marketing organization?
Line Positions
Roles or jobs within an organization that are directly involved in the core activities leading to the creation or delivery of the product or service.
Staff Positions
Roles within an organization that support the line functions indirectly, providing expertise, advice, and support to direct operations.
Marketing Organization
A group or structure within a company that focuses on promoting and selling products or services.
- Elucidate the pivotal elements critical to the function of a Chief Marketing Officer (CMO) within the contemporary corporate landscape.
Verified Answer
KG
Kiley GoodieJul 08, 2024
Final Answer :
People in line positions, such as group marketing managers, have the authority and responsibility to issue orders to the people who report to them, such as marketing managers. People in staff positions have the authority and responsibility to advise people in line positions but cannot issue direct orders to them.
Learning Objectives
- Elucidate the pivotal elements critical to the function of a Chief Marketing Officer (CMO) within the contemporary corporate landscape.