What is the first step in the consultative selling process?

A) presenting product benefits to a customer
B) determining the customer's problem
C) offering trial services to customers
D) pursuing long-term customers

Consultative Selling

A sales approach focusing on creating value and trust with the customer, understanding their needs, and offering solutions to meet those needs.

Product Benefits

The positive outcomes or advantages that a consumer receives from using a product, which can include functional, emotional, and social benefits.

Long-Term Customers

Clients or customers who have been purchasing from or engaging with a business for an extended period, indicating loyalty and sustained revenue.